Full Job Description
Join Our Team as a Digital Content Strategist in Paducah, Kentucky!
Are you a creative mastermind with a knack for digital content? Do you have extensive experience in crafting engaging strategies for various online platforms? If you answered 'yes,' then we have the perfect opportunity for you! We are seeking a talented Digital Content Strategist to join our dynamic marketing team at Innovatech Solutions, a leading name in tech solutions and services, right here in the heart of Paducah.
About Innovatech Solutions
Founded in 2010, Innovatech Solutions has quickly risen to prominence as a trusted partner for top businesses in enhancing their digital footprint. With a commitment to innovation, customer satisfaction, and excellence, we pride ourselves on creating impactful digital experiences that drive results. Our offices are located in Paducah, where we foster a collaborative environment that encourages creativity and professional growth.
The Role
As a Digital Content Strategist, you will play a key role in shaping our content strategies across various digital platforms to maximize brand visibility and engagement. You will work closely with cross-functional teams, including design, social media, SEO, and analytics, to create compelling content that resonates with our audience.
Key Responsibilities
- Develop and implement comprehensive digital content strategies that align with overall marketing goals.
- Conduct in-depth audience research, analyzing customer personas, preferences, and trends to inform content creation.
- Collaborate with the SEO team to optimize content for search engines and enhance organic traffic.
- Oversee the entire content production process, from ideation to publication.
- Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of content strategies.
- Stay updated on industry trends, emerging technologies, and best practices in digital content marketing.
- Work closely with creative teams to ensure brand consistency and high-quality content delivery.
- Assist in the planning and execution of marketing campaigns, leveraging content to drive engagement.
Requirements
- Bachelor’s degree in Marketing, Communications, or a related field.
- Minimum of 3 years of experience in digital content strategy, preferably in a fast-paced corporate environment.
- Proven track record in content creation, management, and optimization.
- Excellent writing, editing, and communication skills.
- Strong analytical abilities and experience using analytics tools to drive content decisions.
- Familiarity with SEO best practices and social media strategies.
- Creative thinker with the ability to generate new ideas and a passion for digital marketing.
- Ability to work independently as well as collaboratively in a team environment.
Why Join Innovatech Solutions?
At Innovatech Solutions, we offer more than just a job—we provide a platform for you to take your career to new heights. Here are just a few reasons why you should consider joining our team:
- Competitive Salary and Benefits: Enjoy a competitive salary package along with comprehensive health benefits, retirement plans, and paid time off.
- Professional Growth: We are committed to your professional development and offer various training programs and mentorship opportunities.
- Work-Life Balance: We understand the importance of maintaining a healthy work-life balance and offer flexible working hours.
- Inclusive Work Culture: Join a diverse and inclusive team that values collaboration, creativity, and respect.
- Cutting-Edge Tools: Work with the latest technologies and tools to ensure you are at the forefront of digital content marketing.
Location
This Digital Content Strategist position is based in our vibrant Paducah office. Paducah is known for its rich heritage, cultural diversity, and scenic beauty. It's not just a great place to work, but also an ideal location to live, with an abundance of recreational activities, arts, and a friendly community.
How to Apply
Are you ready to make a significant impact at Innovatech Solutions? If you're passionate about digital content and meet the qualifications outlined above, we want to hear from you! Please submit your resume, a cover letter detailing your relevant experience, and a portfolio of your work demonstrating your skills as a Digital Content Strategist on our careers page.
Join us and help shape the future of digital marketing at Innovatech Solutions. Your next great adventure starts in Paducah!
Innovatech Solutions is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.